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Louis Vuitton: Ultimate Luxury Brand

May 29, 2010 by Administrator 

designer-handbag-buyers Louis Vuitton: Ultimate Luxury Brand Louis Vuitton Malletier (commonly known as Louis Vuitton or simply LV) is a French fashion house founded in 1854 that has become synonymous with ultimate luxury products, ranging from luxury trunks and leather goods to ready-to-wear, shoes, watches, jewelry, accessories, sunglasses, and books.

The Louis Vuitton story begins with its founder and namesake Louis Vuitton (1821 – February 27, 1892), who once served as the luggage maker of Napoleon III of France. He created the Louis Vuitton label in 1854, introducing a series of innovative luggage products and travel cases. It wasn’t until after Louis’s death that his son, Georges Vuitton, began a campaign to build the company into a worldwide corporation, exhibiting the company’s products at the Chicago World’s Fair in 1893.

By 1913, the Louis Vuitton Building opened on the Champs-Elysees, becoming the largest travel-goods store in the world at the time. Stores also opened in New York, Bombay, Washington, London, Alexandria, and Buenos Aires as World War I began. In order to broaden its luggage line, the company revamped its signature Monogram Canvas in 1959[3] to make it more supple, allowing it to be used for purses, bags, and wallets.

In 1987 Moët et Chandon and Hennessy, leading manufacturers of champagne and cognac, merged with Louis Vuitton to form the luxury goods conglomerate LVMH. After introducing its pen collection in 1997, Louis Vuitton introduced the following year the company’s first “prêt-à-porter” line of clothing for men and women. Also in this year, the company introduced the Monogram Vernis line, the LV scrapbooks, and the Louis Vuitton City Guide.

By 2001 the first Louis Vuitton jewelry appeared, a charm bracelet, followed by the Tambour watch collection in 2002. In 2004, Louis Vuitton celebrated its 150th anniversary, opening stores in New York City (on Fifth Avenue), São Paulo, and Johannesburg. It also opened its first global store in Shanghai. By 2005, Louis Vuitton reopened its Champs-Élysées store (reputed to be the largest LV store in the world), and released the Speedy watch collection. Today the Louis Vuitton brand stands as a testament to fine handcrafted manufacturing with the highest quality materials.

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