San Diego Luxury Pawnbroker Reaches Out Into New Affluent Markets

December 2, 2009 by Administrator 

pawn-sandiego-markets San Diego Luxury Pawnbroker Reaches Out Into New Affluent Markets

San Diego Jewelry Buyers (SDJB), California’s luxury pawnbroker and diamond buyer of choice, is extending its market reach with a new advertising campaign that targets high net-worth professionals in Rancho Santa Fe, Solana Beach, Carlsbad, Del Mar, La Jolla, and other affluent communities in the region. SDJB has begun the campaign with a featured ad in the latest issue of Ranch & Coast, San Diego’s luxury lifestyle magazine.

“In the past, we have reached out to professionals in Olivenhain, Carmel Valley, Santaluz, and other affluent areas primarily through our website,” says Carl Blackburn, owner of SDJB. “But since our website is now well-established, we are taking some of our rather modest advertising budget to place ads in a select group of leading luxury lifestyle magazines.”

According to Blackburn, San Diego Jewelry Buyers only allocates a small amount to advertising (versus the millions that national jewelry and gold buyers spend) so that it can pay clients more for their fine jewelry, diamonds, gold, and premier brand watches. “At SDJB we see ourselves as more than just a buyer of fine jewels or an elite luxury pawn shop; we are a hands-on financial services provider; and that means keep our operating costs down to a minimum, so that we can provide better collateral loans and higher buying offers.”

Ranch & Coast
magazine was chosen to start SDJB’s new advertising campaign because the popular publication reaches into not only San Diego’s most affluent zip codes but also luxury hotels and premier news-stands across California, Arizona, and Nevada. This advertising push beyond San Diego County coincides with SDJB’s recent free courier service to sellers of diamonds and other luxury estate assets in Arizona cities such as Phoenix, Scottsdale, Glendale, and Tempe.

Featured by KUSI TV News as a trusted gold jewelry buyer, SDJB has been buying high-branded assets such as Tiffany jewelry, Rolex watches, and Harry Winston diamonds for over 30 years. Located conveniently within the San Diego Jewelry Exchange, the company also helps customers who seek custom-made engagement rings set with large estate diamonds. “Whether you’re someone who wants to buy bespoke jewelry or sell a Cartier necklace, we encourage you to call SDJB first,” says Blackburn. “We are here to help you with any decision related to the buying or selling of precious metal and diamond assets.”

Please call SDJB toll free at 800 557 9413f or a free consultation or visit them online at

San Diego Pawn Shops, Gold Buyers, Gold Refineries, & More


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